I am going to take each of his limbs and crunch them like the beautiful crunchy branches they are. I'm going to travel the world with my sweet crunchy prince until his cereal gets soggy. That sweet angel will forever be mine and I'm going to eat him so hard that he won't ever see it coming. It is the greatest thing to ever happen to the world. He is an icon and should be on the boxes. Has anyone noticed that the Quaker man has been taken off the boxes of Captain Crunch and Life and probably all the Quaker cereals? Not sure why they did this. At least 25 spin-off cereals have been created between 19 - some more successful than other, but everyone featured Cap'n Crunch as a character on the box (except for Mystery Crunch and few boxes during campaigns where kid's were supposed to guess why the Cap'n wasn't on the box).Ĭlick here to see all cereals from Quaker. Within two years of it's introduction, it'd become the 9th best-selling cereal in America.Īlmost 50 year later, the blue-suited captain with a "C" on his hat still appears on boxes of Cap'n Crunch cereal. In 1963, the first Cap'n Crunch commercial aired nationally. To put a voice with their new Cap'n Crunch character, Jay Ward hired Daws Butler, a voice actor who'd also provided the voice for Yogi Bear and Huckleberry Hound. To put a face with the idea, Quaker hired Jay Ward Production, an animation company most famous for creating the characters Rocky and Bullwinkle. The company came up with the idea to give the cereal and its mascot the same name. To name the cereal, Quaker turned Compton Advertising, a firm that was considered hot at the time, in no small part due to innovative campaigns they'd created for Tide detergent. The cereal didn't have a name, but it had what the company was looking for. Quaker repeated the campaign in 2000 which resulted in a temporary new cereal, Mystery Crunch.Ĭap'n Crunch was created in response to early 1960's market research that revealed kids under 10 preferred crunchy foods to soggy foods.Īttempting to create a cereal that would satisfy crunch lovers, Quaker created a corn and oat cereal with a pillow-shape and a butterscotch-tinged sugar coating. In December of 1985, it was revealed the the Cap'n had been hanging out in the Milky Way. The "Where's The Cap'n?" campaign encourage kids to decipher his whereabouts through clues on the back of the box. In 1985, Cap'n Crunch disappeared from boxes of Cap'n Crunch cereal leaving a question mark and an empty silhouette in his place.The character was created before the cereal (circa 1963) in response to a survey that indicated that children disliked soggy cereal. Cap'n Crunch's full name is Horatio Q.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |